Survey Results: Treat Yourself 2011

If you simply can’t leave a shop without something for yourself in your shopping bag, you are not alone. In fact, according to Shop It To Me’s latest shopper survey, 85% of us spend on ourselves during the holiday. (Special shout out to Parks and Recreation’s @azizansari and @jokediva Retta–you aren’t the only ones who love to “Treat Yo Self”).

What’s more, 15% admit to splurging on big ticket items, while the rest say they buy “several little things” for themselves.

Of course, those “several little things” can add up: 70% of the shoppers responding said they spend more than $100 on themselves; 32% spend more than $250.

And what do we want to treat ourselves to this holiday season?

  • 21% of respondents have Boots at the top of their gift-for-me shopping lists — and 63% of those boot shoppers say they want tall ones most of all.
  • Handbags and Shoes are in a tie for second spot at 10% each. Handbag shoppers are targeting hobo/shoulder bags (40%) and shoe shoppers want either platforms or wedges (40%) or flats (34%).
  • Fully, 18% of respondents are looking for a Party Dress or something for a Special Occasion.

When it comes to current trends, most popular planned self-purchases are trendy jewelry or menswear inspired watches (26%), Crossbody bags (25%) and Lace (24%). Shoppers are much less excited about Leather leggings or dresses, printed denim and neck-tie blouses.

A full 75% of shoppers acknowledge having purchased two of an item – one for someone on their gift list and one for themselves!

The joke about women hiding packages from their significant others may not be such a joke after all: 41% admit to doing this, with 15% doing so “all the time”.

Oh … and that 15% of us who plan to treat ourselves to a big ticket item? We are looking at some serious splurging: the top five brands on our “lust lists” are Coach, Christian Louboutin, Chanel, Louis Vuitton and Michael Kors.

Wonder if we should wrap them ourselves, too?


Methodology: The survey was conducted November 17-20, 2011 and included responses from more than 880 female Shop It To Me members.

For a good laugh, check out this “Treat Yo Self” clip from Parks and Recreation: