Shop It To Me In Today's Wall Street Journal
Accessories are a hot trend of the moment, according to today’s Wall Street Journal. The article, which covered the accessories trend, highlighted a survey recently conducted with Shop It To Me subscribers. In our June Shopping Habits survey, nearly a third of you said you’re still “splurging” on shoes, and nearly 25% doing so handbags! But only 15% of you are still splurging on work clothing.
Many examples included in the article demonstrated that accessories are a way for consumers to be able to score luxury-like items for less. There’s a retailer push to gain mid-level consumers, and shoppers seem to be gravitating toward accessories, rather than apparel, as affordable yet statement pieces.
Other interesting tidbits presented in the article:
- J.Crew opened its first accessories boutique last month in New York and soon will release its third accessories catalog.
- Gap Inc. launched the first accessories-only branch of Banana Republic, called Edition, in May in San Francisco Centre
- Henri Bendel, part of the Limited Brands Inc. portfolio, is expanding its offerings this summer with six more stand-alone accessories stores.
So jump on the train — it’s time to scoop up bold jewelry, handbags, and shoes!