Brooklyn Fashion Unzipped: Popular brands neighborhood by neighborhood

As New York slowly winds down from the mad frenzy of Fashion Week, it got us wondering about the sartorial preferences of this stylish city. We’ve previously zoomed in on Manhattan and Queens fashion preferences, and now we turn the spotlight on Brooklyn.

The borough is buzzing with such tastemakers as the President and Executive Creative Director of J. Crew (Jenna Lyons), and the designers behind Hayden Harnett (Toni Hacker and Ben Harnett).  Brooklynites had insiders buzzing during Fashion Week, whether it was the Vena Cava team (Sophie Buhai and Lisa Mayock) with their nod to the ‘90s or the fresh talent at Williamsburg Fashion Weekend. We figured now was as good a time as any to dig into the top brands selected by Shop It To Me members who reside in Brooklyn and share the surprising shakeout with you.

So what fashion brands do denizens of different Brooklyn neighborhoods prefer?  Here’s what our data shows:


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Mixing the high and low are Williamsburg and Greenpoint.

These neighborhoods favor Miu Miu and Chloe along with Free People and Betsey Johnson. While Williamsburg residents are fans of Gucci and Ralph Lauren, Greenpoint seems to demonstrate a preference for affordable style with Steve Madden, Diesel and Levi’s rounding out the frequently selected list.

Favoring the flashy are Bushwick and Bedford-Stuyvesant.

Juicy Couture and GUESS are high on the brand lists of BedStuy and Bushwick residents, with the latter showing a propensity for the love-em or hate-em coziness of Uggs. Bushwick residents also favor the sportiness of Nike and The North Face—but they don’t go crazy for DVF and J. Crew, which seem to rank highly in just about every other neighborhood.

Keeping it classic are Park Slope and Clinton Hill.

The inhabitants of family-friendly Park Slope most gravitate toward Ann Taylor Loft and The North Face, while those in Clinton Hill keep it low-key but professional with Nine West and DKNY.

Home to career brands are DUMBO, Cobble Hill, Brooklyn Heights and Carroll Gardens.

It may be a case of all work and no play for DUMBO area and Caroll Gardens residents. Residents have the professional vibe down with Cole Haan and Tahari in DUMBO/Cobble Hill/Brooklyn Heights, Kate Spade in Carroll Gardens, and career-chic Theory and Nanette Lepore among the top for both neighborhoods. However, unlike every other area, Victoria’s Secret didn’t even make the top 20 list here.

Curious about style preferences across the rest of New York City? Take a peek at our earlier post on Manhattan and Queens brands by zipcode.  Eager to hear about the rest of the nation?  See coverage on ChicagoLos Angeles, and San Francisco style unzipped.

“Brands Unzipped” Methodology: Shop It To Me (, the popular free online personal shopper, looked at the style preferences of members in major metropolitan cities. Although this isn’t all statistically perfect, in the spirit of having fun (!), we compared the top 20 most popularly selected brands for each geographic area, based on zipcode.  The brands most members select are from the Shop It To Me “featured brands” list, which is part of the sign-up process, so this data is reflective of the labels contained in that list. The above is not an exhaustive review of all Brooklyn zipcodes, but simply a smattering of some of the zipcodes where we have the most members.{Randomly selected sample: Brooklyn 9,600 members.}