We put out this press release today — some very exciting findings from a survey conducted among our subscribers!
CONSUMERS SPEND LESS, BUT STILL SPLURGE ON SPECIAL ITEMS
-New Survey Finds That Certain Accessories May Be Recession-Proof-
San Francisco, CA, June 15, 2009-Consumers may have reduced their overall spending in the current recession, but one place many women simply refuse to cut back is on shoes and handbags.
That’s according to a just-completed Shopping Habits Survey conducted by Shop It To Me (www.shopittome.com), a free online personal shopper for clothing sales. More than 900 women from across the U.S. participated in the survey. While half of all respondents said they are spending less overall on clothing and accessories, 34% are still splurging on great shoes and 22% are willing to spend extra on the perfect handbag.
Not surprisingly, the survey found that most shoppers do look for good deals. In fact, only 11% of respondents reported paying full price more often than not, while 22% said they always buy on sale. The remaining two-thirds of respondents indicated that, although they occasionally pay full-price, they look for bargains most of the time.
What constitutes a bargain these days? At least 40% or more off regular price, said the overwhelming majority of survey respondents. In fact, 27% insist on discounts of 50% or more. Only 7% consider the traditional 20%-off sale a good deal.
In today’s economy, shopping on sale seems to be a source of pride: 80% report that they are eager to share details of the great deal they scored when someone offers a compliment on a clothing item purchased on sale. (The other 20% like to let their friends think they paid full price!)
Sale shoppers continue to hunt both online and in-store for those great deals. And, while many respondents are convinced that they find the best deals online, they don’t like to pay for shipping. Fully 75% say they won’t spend more than $10 on shipping charges.
Finally, when it comes to online shopping, 63% of respondents admit to doing it while at work*–*even though 20% say they have to sneak to do so!
The Shopping Habits survey was conducted online during the week of June 1 among Shop It To Me subscribers from across the U.S. There were 940 respondents. Selected questions and responses from the survey follow.
Selected Survey Questions and Responses
(Total Respondents = 940)
Are you spending more or less money on clothing/accessories than last year?
49% — Spending less
35% — Spending about the same
16% — Spending more
*What are you still splurging on? **
34% — Shoes
22% — Handbags
15% — Work clothing
12% — Formal wear
10% — Jewelry
4% — Jackets/outerwear
38%– Not splurging on anything
When was the last time you bought a full-priced item of clothing?
22% — Never pay full price
28% — Several months ago
39% — Recently
11% — I buy full-price more often than sale
What is the minimum percentage off that you consider a good deal?
6% — 70% off or more
21% — 50% off
36% — 40% off
30% — 30% off
7% — 20% off
Do you shop online while at work?
14% — Yes, and I ship my boxes here, too.
29% — Yes, but I ship my boxes to home
19% — Yes, but secretly!
37% — No!
*Respondents asked to “select all that apply”