As the summer gets closer and closer, vacay shopping for the warm weather becomes endlessly more difficult to resist. But even if you’re not going away anytime soon, choosing the right swimwear means starting the search early. So, today, we thought we’d take a good look at the hottest swimwear brands right now and break it down a little more into who does what the best.
From one-piece suits to high waist bikinis, everyone loves a different look when it comes to swimwear and there is A LOT out there to choose from. There’s also a lot when it comes to high end (and highly priced!) swimwear, which makes using Shop It To Me that much more effective and important.
Whether you shop at high street stores or luxury designer labels, who doesn’t want a little $$$ off their swimwear? That’s what we thought!
With Shop It To Me, you can find the pieces you LOVE from the labels you always shop and get the best prices online as soon as they drop. So, every brand and suit we’ve selected here can be bought through the Shop It To Me platform, which means buy it now or add it to your favorites and get a price drop email direct to your inbox as soon as it hits the sale or reduces in the sale further.
First, let’s take a look at our stylists’ top tips when it comes to choosing the perfect swimwear for your shape.
Pay Attention to Your Body Type
It’s every woman’s prerogative to wear whatever swimsuit she loves the most. However, there are definitely certain styles that are more flattering depending on your body type.
We’ve written lots about body types and working out which one is most relevant to you recently, so remember to head back to the blog to read about the different body types and the styles of clothing that best suit each shape.
Here’s a quick breakdown of some of the neckline and bathing suit styles that will work best for each body type.
Which Swimwear for My Body Type?
Rectangle figures are often fairly athletic in shape and suit simple triangle and bralette bikinis with Brazilian cut briefs to create curves. Striped styles can also help to add shape if you feel a little shapeless in a swimsuit.
Added details like ruffles and one-shoulder styles can also be great for this body type.
Sometimes, apple shapes fancy a little more coverage around the stomach to draw attention to your great arms and legs so opting for a classic one-piece swimsuit is great.
Choosing an option with ruche detailing or a wrap effect can add a flattering edge to the look. If you don’t like one-pieces but you’d still like a little extra coverage, opt for a tankini for that extra fabric around the mid-section.
Pear shape figures can feel a little off-balance when it comes to proportions due to having bigger hip and thigh measurements and smaller bust and shoulders. You can counterbalance this by opting for a mix and match two-piece bikini set with a print or pattern bikini top and solid dark color bikini bottom. Try a polka dot top with a simple black bottom.
Halter neck styles flatter the shoulders and create even more balance.
Hourglass shapes look great in both a one piece and a bikini set. Whether you love polka, animal print or simple block color, the best swimwear for an hourglass shape has high-cut briefs to elongate the legs and some extra support at the bust.
When your shoulders are much bigger than your hip measurements, you’re pretty much the opposite to a pear shape figure. This means a great way to create balance the opposite way is to wear prints and patterns on your bikini bottoms and simple solid hues on your bikini tops, so mix and match styles work great.
So, now that we’ve taken a quick look at some our top tips for choosing the best swimwear, we’ll dive into some of the hottest and best swimwear brands for 2019. We’ve broken these up into sections to make it easy to find brands that might work for your tastes.
And as always, remember to let us know if you think we’ve missed any amazing ones!
Best Minimal Swimwear Brands
Sometimes, minimal simplicity just works, right? Colors and patterns can be fantastic but sometimes, we just fancy something simple that flatters our shape and makes us feel amazing. These are some of the major brands that do minimal swimwear SO well.
Simple, chic and effortlessly minimal, Volcom’s long sleeve swimsuit is just one of the gorgeous minimal pieces in the collection. If you love simplicity and great quality, this is going to be your vibe.
Sporty, minimal styles are what Chromat is all about. We love the subtle details on this two-piece that accentuate and flatter (but just slightly) to keep the look eternally modern.
Topshop is always a great place to grab affordable, minimal swimsuits and bikinis that keep things simple. We love the sporty shape of this two-piece and when they come in multiple colors as this one does, it’s hard to say no. Find them all on sale with Shop It To Me.
Best Swimwear Brands for One-Piece Swimsuits
Many brands that do amazing bikinis also do amazing swimsuits so for the one-piece lovers out there, we’ve curated an edit of the ones we love the most.
Offering beautiful colors every single time, Mara Hoffman swimsuits are just something else. Don’t you agree?
Norma Kamali is a brand that does one-piece swimsuits unlike any other. With mesh cut-outs, serious ruching and some of the sleekest fabrics and prints in town, all swimsuit lovers simply need to check out this label.
If you’re after swimsuits with that little bit of extra coverage but want it to feel young, contemporary and on-trend, Splendid is the brand to look out for. Girly florals, ruffles, and cut-outs make these swimsuits both flattering and modest.
Best Statement Swimwear Brands
Minimal is great, but you want to make a statement, right? OK, well these brands might just be the ones for you. Loud, proud and here to turn heads, these swimwear brands are all about making a stylish statement through their swimwear trends on the beach, at the pool, and pretty much anywhere they’re worn.
Statement but simple, Proenza Schouler nails it when it comes to making a stylish statement without a hint of overkill. This plunging leopard one-piece might not work in theory but in reality, it’s perfection. And there are loads more like it on Shop It To Me.
If you’re into statement swimwear that feels more like clothing than swim, Lisa Marie Fernandez might just be your go-to brand of choice. Prints and luxury fabrics make these investment pieces part of your wardrobe rather than just a swimsuit.
Make a statement in luxe fabrics with the brand, Adriana Degreas. Ever seen velvet around the pool on vacay? Well, now you have.
Best Branded Swimwear
Branding is a serious trend right now and we predict that it’s not going away any time soon. This has not gone unnoticed in the swimwear world and whether you’re looking at swimsuits or bandeau bikinis, Burberry or Moschino, it’s all about the branding.
We’re not sure if we’ll ever see this Gucci bad boy on sale but here’s to hoping! And if you’re a luxury swimwear fan, then it’s a lot less than some of the other styles. Bringing us serious Baywatch vibes, it also comes in a ton of other color options.
Moschino has some great branded swimsuit options at the moment and this was one of our faves. Much like the bags from this season’s collection, it’s bold, colorful and there’s absolutely no debating where it came from! Yes, Shop It To Me.
Go more affordable but definitely still following the branding trend rules with this pick from Tommy Hilfiger. The brand has seen quite the relaunch over the last year or two and these sporty bikinis in both navy and white are totally on track.
Best Plus Size Swimwear Labels
From tummy control to ultra-flattering cuts, plus size swimwear is making serious waves this summer in fashion and it’s looking better than ever. Whether you love simple tones or statement prints, check out some of these amazing plus size swimwear brands.
The hints in the name and this Miraclesuit is seriously working for a curvy figure. This brand knows how to create styles that really flatter in all the right places with a bunch of different styles and shapes that always look good.
A California-based brand that knows exactly how to treat a curvy shape, Becca Etc, is one of the leaders in this space right now. Flattering shapes in luxe fabrics, we’re loving this off-the-shoulder piece, in particular. Perfect to style with just a flowing maxi or a pair of casual denim shorts for on-the-go vacay vibes.
When it comes to prints, there’s no one offering quite as many awesome options as Kenneth Cole for plus size swim. With tummy control and a flattering plunging neckline, the shape of this suit is chic, sharp and we’re obsessed with the print. Search Kenneth Cole on Shop It To Me, for more options.
Best Resort Wear and Cover-Ups
Shopping for swim is all well and good but you also need the cover-ups to complete the look. There are some brands out there right now doing summer cover-ups well and there are a few doing them perfectly. Obviously, we’re only showing you the ones that are top notch.
They’re known for their prints when it comes to swimsuits, but Gottex’s cover-up game is no joke either. We’re loving the bold colors and options of simple sarongs as well as full cover-up dresses and kimonos. If you haven’t heard of them yet, search them on Shop It To Me, now.
You might know the brand Jonathan Simkhai best for the feminine clothes and ultra-chic blouses and tops. But the cover-ups and swimwear are just as chic as the clothing, maybe even better! We love this simple white caftan and if you give the brand a search, you can see a longer one in black that’s ultra-sleek too.
When it comes to shopping for swimwear on Shop It To Me, you’ve got some serious decision making to do. We LOVE to shop swim early and even now, as summer is super close, you can grab yourself some serious designer and high street bargains on sale.
Our advice? Even if you’re not sure, start to do your research and begin to “favorite” your must-have pieces early, giving you lots of time to grab them as soon as they hit the sale. Which might be sooner than you think! Sign up to Shop It To Me today.