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Styled by Samantha

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Why HELMUT LANG is still my favorite brand

3 months ago

Helmut Lang has, + always will, have a special place in my heart. I discovered the brand in the late 90's when it was still being run by Lang. All I knew was that I liked it because it was minimal, yet high impact. And it was elegant. No fuss. Sexy. I was young and all I wanted was a "plain" top or dress. Helmut Lang fulfilled those needs for me when everyone else was shopping for who knows what.

Helmut has since left his eponymous label, however last year there were some re-editions. Since 2017 the line has been trying to backtrack towards its roots, however the label always stayed true to the minimalistic theme.

REGARDLESS Helmut Lang is COOL AGAIN, one can argue that it was never "not cool" and I have always remained loyal to the brand because of it's minimalness and simplicity, despite Helmut not being in the picture.

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I'm never not looking for a not-so-basic tee

OUT OF STOCK
HELMUT LANG
$136.00 $102.00
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I love these w. high-waisted black denim


Either a skirt or a pant. Could also be a leather or faux leather- the bottoms just need to be BLACK.

Add a sky high stiletto.

OUT OF STOCK
HELMUT LANG
$105.00 $73.50
OUT OF STOCK
HELMUT LANG
$125.00
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I love everything about these knot tees


The longer sleeve length, the oversized fit, these are classics gone cool.

OUT OF STOCK
HELMUT LANG
$240.00 $120.00
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OUT OF STOCK
HELMUT LANG
$240.00 $120.00
1
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I would take the above 2 knot tops and pair them with these denims


Helmut Lang's denim pieces are NOT to be missed. These are COOL.

Along w. the KNOTTY tops, I'd wear these jeans w. either simple open-toe heeled strapped sandals or booties.

I love how you can buy many items from the line and mix and match them. Their simplicity allows you to do that, while the brand's avant gard-ness keeps things interesting, and you never feel like you're bored of the clothes.

OUT OF STOCK
HELMUT LANG
$353.00 $247.00
OUT OF STOCK
HELMUT LANG
$345.00 $189.00
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Neutrals


I love these tops w. these raw edge cream jeans.

Either or, mix and match, see what I mean about all of the items being interchangeable and NOT boring.

OUT OF STOCK
HELMUT LANG
$360.00 $180.00
4
OUT OF STOCK
HELMUT LANG
$386.00 $232.00
2
OUT OF STOCK
HELMUT LANG
$195.00 $119.00
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Of course Helmut Lang makes other, more "classic" dresses, but I especially like these. . .


from left to right

- def switch out the shoes for open toe/pointed toe heeled uber tall stilettos
- freaking LOVE this. wear w. sneakers or any other shoe that you desire
- ruched, messy, bunchy, shiny it's on purpose + i love it. i'd wear pointed toe heeled pumps or black ankle wraps

OUT OF STOCK
HELMUT LANG
$345.00 $172.49
1
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2
OUT OF STOCK
HELMUT LANG
$725.00 $334.00
6
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THE perfect shell to wear under a suit


The model doesn't, but I would tuck it in.

OUT OF STOCK
HELMUT LANG
$115.00
3
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Right now the Lang label is into distressing .. heavily


it's ALL in the details

and I'm 100% down with it

OUT OF STOCK
HELMUT LANG
$395.00 $157.98
19
OUT OF STOCK
HELMUT LANG
$415.00 $291.00
1
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OUT OF STOCK
HELMUT LANG
$517.00 $207.00
1
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Asymmetrical lines + Cutouts


something the brand does best.

unassuming and bold, the pink poplin and the bomber jacket are my favs.

OUT OF STOCK
HELMUT LANG
$334.00 $167.00
1
OUT OF STOCK
HELMUT LANG
$417.00 $126.00
2
OUT OF STOCK
HELMUT LANG
$295.00 $207.00
8
OUT OF STOCK
HELMUT LANG
$565.00 $339.00
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This with This


obviously tucked in, and either heels or flat sandals work.

OUT OF STOCK
HELMUT LANG
$295.00 $118.00
2
OUT OF STOCK
HELMUT LANG
$579.00 $406.00
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Another great Summer lewk


Pair any of these tops w. these shorts

Add flat slides & sleek as hell sunglasses

OUT OF STOCK
HELMUT LANG
$295.00 $179.00
1
OUT OF STOCK
HELMUT LANG
$195.00 $88.00
5
OUT OF STOCK
HELMUT LANG
$295.00 $179.00
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LBNL


black on black - always

OUT OF STOCK
HELMUT LANG
$920.00
OUT OF STOCK
HELMUT LANG
$695.00
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NOW DO YOU SEE WHY HELMUT LANG IS MY FAVORITE BRAND !!??

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