Helmut Lang has, + always will, have a special place in my heart. I discovered the brand in the late 90's when it was still being run by Lang. All I knew was that I liked it because it was minimal, yet high impact. And it was elegant. No fuss. Sexy. I was young and all I wanted was a "plain" top or dress. Helmut Lang fulfilled those needs for me when everyone else was shopping for who knows what.
Helmut has since left his eponymous label, however last year there were some re-editions. Since 2017 the line has been trying to backtrack towards its roots, however the label always stayed true to the minimalistic theme.
REGARDLESS Helmut Lang is COOL AGAIN, one can argue that it was never "not cool" and I have always remained loyal to the brand because of it's minimalness and simplicity, despite Helmut not being in the picture.