SeaVees pioneered the Coastal California lifestyle with the introduction of this style. In june 1964, SeaVees emerged on the scene as “the new way to go casual” with this silhouette featured in its advertising campaign found in mainstream magazines such as playboy and reader’s digest. Born in 1964, SeaVees is the original casual sneaker. With a groundbreaking advertising campaign throughout the 1960s that encouraged consumers to show up in SeaVees. The new way to go casual, the brand pioneered the transformation of the sneaker from gym shoe to casual shoe. To show up in SeaVees for any social affair meant you could enjoy the comfort of a sneaker with the sophistication of a more refined footwear choice. Today, SeaVees honors its origin by adding modern amendments to retro-inspired styling, setting a new standard for timeless footwear design. Show up in SeaVees. The original way to go casual. SeaVees celebrates the casual style of California in the '60s. The brand is a study in sixties revisionism in which each style is named after an influential date in California history. They are endlessly inspired by the coolest place on the planet, in the coolest of times. Think rebel cool, aesthetically pleasing and creative ingenuity. Now think of these things with 40 years of perspective, appreciation and contemplation. SeaVees is a journey through which to understand California's vital role in influencing American culture. SeaVees is authentic California.