Celebrating the feminine figure, Reformation has swiftly gained a loyal following for its sustainable practices and pretty designs. Case in point: these Maya blue cotton-blend Serena skinny-fit jeans. Featuring a high rise, a waistband with belt loops, a button & zip fastening, a five pocket design and a cropped length. POSITIVELY CONSCIOUS: We’ve joined forces with ethical agency Good On You to give you the power to choose positively. This piece is from a brand that scores well on their key criteria.