"The idea was to make the impossible possible—to create very thick lashes without clumping, as I can do backstage. By pumping, you soften the formula and get a creamy volumizing effect that creates really rich lashes." —Peter Philips, Creative and Image Director for Dior Makeup
What it is: The Diorshow Pump 'N' Volume Waterproof Mascara creates instant volume with the simple power of a squeeze.
What it does: By pumping the soft tube, you generously coat the brush and soften the creamy, rich mascara formula inside for a perfect, fresh application, every time. The special bounce-effect brush features ultra-supple bristles that load lashes in a single sweep, creating daring, pumped-up volume without clumping. This is lash volume pushed to the extreme.
How to use: Give the flexible tube two or three squeezes to soften the formula to an ideal fluid texture and to generously load the brush with product. Apply in a zigzag to coat lashes from root to tip and achieve extreme waterproof volume instantly.