Announcing: Treat Yourself Tuesday!

If, in the name of others, you door-busted on Friday, shopped small on Saturday, or clicked your heart out on Cyber Monday, today is the day to Treat Your Self.

Sure it’s nice to stuff other people’s stockings, but what about the new Wolford’s you *need *for yourself?

Inspired by a ritual among savvy staffers in the Pawnee, Indiana Parks and Recreation Department, Shop It To Me today kicks off a new shopping holiday of its own—Treat Yourself Tuesday. It’s only fitting since our latest shopper survey revealed that 85% of us spend on ourselves during the holiday.

This Tuesday and every Tuesday until Christmas, we’ll be treating you to pop up shops curated by our favorite stylists, personal style bloggers and other experts such as stylists Annie Ladino and Lauren Shane, personal style bloggers Jessica Quirk, Laura Ellner and Natalie Goel, fashion/beauty expert Jenn Falik and more.  These shoppable pop-ups will feature hand-picked clothing and accessories treats that each expert has on her own self-gift list.  All items will be on sale, natch, and from a variety of retailers.

Also on Tuesdays, experts curating that day’s picks will be available for live, one-hour Twitter or Facebook chats to share their advice on whether you should or shouldn’t treat yourself. And, we’ll be have weekly contests to win your favorite boot, shoe, handbag or cocktail frock, which were the top four most wanted holiday treats according to our November poll.

It all starts today with our chief stylist Annie Ladino’s picks (you can click through below and log on to see Annie’s style suggestions).  She’s Brooklyn Decker’s stylist and just dressed the gorgeous Becki Newton in this curve-hugging stunner for GQ’s Men of the Year awards. She’ll be on Twitter today at 3pm ET to answer your fashion questions and sound off on anything that you’re considering from you to you with love. And don’t miss your chance to win your favey fave pair of boots.

If we learned anything from those plucky Parks department staffers, it’s that even when you don’t *need *it—you still need to Treat Yo Self. So c’mon, you know you’re worth it–now trot on off to Annie’s picks.

Treat Yourself Tuesday