Today kicks off our countdown to Black Friday. And while the deals are amazing, the chaos that typically ensues is definitely not.


We’re all about great deals but you shouldn’t have to stand in lines and scour racks to get them.

That’s why we’re here to make your Black Friday shopping effortless. For the next week we’ll be sharing tips on how to prep your Shop It To Me profile so you’re ready to rake in the the best Black Friday sales without even leaving the house.  All you’ll need to do is open your Shop It To Me email or head on over to to nab all the Black Friday & Cyber Monday sales you care about in one place.

Ready to start prepping? Today’s tip is to update your brand preferences so you don’t miss out on any of your favorite items.  Just visit and click on “Brands” –  trim down your selections or update with new brands you may have missed the first time around!

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What’s even better is that you won’t miss out on any of these sales in the days leading up to Black Friday either!  Update now and let the personalized sales start rolling in.