The Best Denim Brands for Women

Here at Shop It To Me, we LOVE denim. Whether it’s a classic pair of jeans, denim jackets or cut-offs for vacay, denim is a HUGE part of most people’s wardrobes and therefore, needs a little extra attention sometimes. Plus, even though denim is such a big part of everyone’s day to day outfit rotation, it’s one of the things that we find the most difficult to shop. And that’s because it’s all about finding the right brands and the right fits and fabric for you. It’s personal.

At Shop It To Me, we have a huge selection of denim brands for women because we want to make finding the perfect pair easier for our shoppers. From super high-rise styles with a seriously skinny fit to slouchy, low-slung boyfriend jeans, finding jeans that are the perfect fit in all the right places is what makes them your everyday go-to and all-time favorite pieces in your wardrobe.

Today, we’re taking a good look at some of the best denim brands on the market right now to help you to find the perfect brand for you and your shape.

Once you’ve found the right brand for you, take a look at some of our other denim blogs to find out how to style up your denim this season. From what to wear with a denim jacket to how to wear wide-leg jeans, when it comes to styling up denim, our stylists have got some seriously chic ideas.

All of our brand call-outs have been selected from Shop It To Me so don’t forget to shop them through us to make sure that if they’re on sale, you know about it first!! Sign up today!


How can we do a denim brands blog without the inclusion of one of the biggest denim labels in the world, Levi’s? Still a classic in the game and worn by teenagers up to retirees, Levi’s continues to create the styles that everyone craves, no matter what your ages or taste.

From classic and perfectly on-trend, loose-fit 501s to classic dark-wash western-inspired styles and even ultra-traditional bootcut jeans, Levi’s now has plus size inclusivity and continues to make high-quality jeans with a high end feel and an affordable price tag. They’re still super popular when it comes to menswear too.

Here are some Levi’s you can’t miss.


Madewell jeans are all about on-trend styles and shapes, giving you a way to wear classic denim in an edgy way. Owned by bigger high street retailer J.Crew, Madewell has a focus on quality as well as wearability which means the prices are affordable but the denim is trustworthy. Definitely worth a go if you’ve not yet tried a pair for yourself.

Why not opt for statement pair with a stylish edge but a discounted price point with the help of Shop It To Me?


GAP has a huge range of cuts and fits when it comes to denim for women and remain one of the most affordable names in the denim world. This doesn't mean that they compromise on quality though. With sizes 24-35 on offer as well as petite and tall, you don't get much more diverse than GAP's jeans range.

Here are a couple of the various fits from GAP, all available on Shop It To Me.


Paige has been gradually expanding its denim offering since its launch and now designs everything from classic styles to vintage-inspired pieces and then ultra on-trend styles that look like they’ve come straight off the runway. This LA brand is all about choice. The label is a more premium high street brand so prices aren’t necessarily cheap but they’re known for the high-quality denim fabrics which means they’re an investment piece for your wardrobe.

Look to Paige for this season’s biggest trend, straight leg denim jeans for that slightly wider fit jean that gives any look a street style edge. With both mid-rise and high-waist options for all shapes and sizes, pair Paige straight jeans with anything from simple tees to chic bodysuits and blazers.

Here are some of the slim fit straight leg jeans that we love from Paige on Shop It To Me.

J Brand

This is a classic brand that you’ve probably known about for years. But if you haven’t tried a pair of J Brand jeans yet, now could be the time. They’ve been branching out recently into more on-trend styles and shapes to suit the season but where J Brand win is when it comes to classic skinny styles and straight leg jeans. Because of the quality and fit, this is a great place to try white jeans as you know you can depend on the coloring and lack of transparency!

Good American

Good American offer a huge range of inclusive sizing (00 – 24) and shapes when it comes to jeans. Plus, it’s the denim brand brought to us by Khloe Kardashian so we’re guessing you’ve probably heard of it by now. But don’t think this another celebrity fad label. The designers at Good American have put a serious amount of time and effort into creating jeans for curvier shapes.

From flexible waistbands to cuts that sculpt your thighs and derriere, this is a great brand to go to for all things skinny jeans. In a wide range of washes, find full-length and cropped styles with selvage denim edges, raw denim hems plenty of other chic hem detailing that makes their skinny jeans distinctive to the label. These Los Angeles-based jeans are very good quality denim so expect to see prices between the $139 and $179 mark. Even better when shopping through Shop It To Me for discounts on current line styles!

Here are some of our top picks from Good American.

Rag & Bone

Rag & Bone is based in New York and hit the denim scene back in 2002. Since then, the brand has gone from strength to strength within the celeb and fashion pack as one of the most popular denim brands on the market. With a focus on that edgy and minimal New York aesthetic, Rag & Bone are great for a classic skinny jean, perfect for chic coated, leather-look styles and idea for that on-trend straight-cut, slightly rugged blue jean. Prices can go up to around $250 for a pair of Rag & Bone jeans so grab them on sale with Shop It To Me for jeans that are in store now with a slashed price tag.

Urban Outfitters

Urban Outfitters is the Philadelphia-born brand that is now seen all over the world and focuses on edgy trends with an urban vibe. When it comes to denim trends, Urban Outfitters is likely to have something to suit and with standard prices around the $60 to $70 mark, you can try out something a little different without too heavy of an investment. Think pastel hues and distressed boyfriend fits.


Straight leg and retro styles pack the A.P.C. collections and being French, this brand is all about chic style. Slightly higher on price point than some of the other premium high street labels, you’re looking around $170 to $220 for some A.P.C. jeans but with that, you can get an undeniable quality and fit that the brand has become famous for. If you’re looking for chic and stylish and some European edge, head to A.P.C. for slim-fit boyfriend jeans, statement prints, and leg-elongating flares.


Topshop is the UK-based brand that women and girls all over the world are obsessed with. Known for their on-trend seasonal collections and super-low prices paired with pretty decent quality, your new pair of jeans might just be English born.

With a focus on trends, Topshop jeans always offer that model-off-duty kind of vibe. From high-rise skinny jeans to ultra-trendy wide-leg and cropped blue jeans with a super high waist, Topshop always has a huge range of styles and shapes for all figures. Prices are often around the $75 mark but shop through us and you’re looking at loads of pairs under $40. Shop Topshop through Shop It To Me at Nordstrom.

Here are some of our current fave picks from the Topshop selection, right now.


Jeans with an edge so sharp you need to be careful. Re/Done is cool. Like, seriously cool. This relatively new brand that takes apart vintage Levi’s and recreates on-trend jeans that are not only sustainably made but also effortlessly stylish. If you’re on the hunt for a more sustainable way to buy denim or you just love jeans with a little more edge than your typical high street pair, try some beautifully made straight Re/Dones or some stone-washed ‘90s vibes.

Finding your perfect denim brand might require a little bit of trial and error. You need to find a price point that works for you but when it comes to jeans, remember that they’re an investment which pays off if you opt for the right pair.

When you’re choosing your price point, think about the ‘cost per wear”of the item. For example, if you’re going to wear a statement pair of jeans maybe two or three times a year, your cost per wear is going to be higher, letting you know that they might not be the best investment. However, if you’ll likely wear them three times a week for the next few months, your cost per wear is much lower, making them a great investment.

Great jeans can be worn with anything from sneakers or slides and a simple t-shirt to your most expensive strappy sandals. So, get them right and you’ll never look back with any regret.

Got a women’s denim brand that you just love that we haven’t included in our list? You need to let us know!! Drop us a comment below with the brand of your favorite pair and we’ll take a look and include it in our next best jeans list!

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