The Best Brands In Women's Lingerie

If love is blind, then why is lingerie so popular?

There's something about sexy lingerie that makes us feel both excited and uncomfortable at the same time. But when you get the lingerie look right— it's everything. Kind of like riding a bike, at first it's awkward, then you get the hang of it.

Having the same oomph as your favorite shade of lipstick, having and wearing the right fitting lingerie is going to set the tone of your day. You're going to learn to love it, and feel awkward when your bra and panties don't match. Believe us.

Fleur du Mal

Founded in New York City in 2012, Fleur du Mal quickly escalated to superstar status. Seven years later and the lingerie line has a proven track record of staying at the top, even expanding into swim and ready-to-wear.

Angelina Jolie, Sienna Miller, Heidi Klum, and the Hadid sisters (just to name a few) all love Fleur du Mal for its sexy yet wearable pieces. Jennifer Zuccarini, founder of the brand, created Fleur du Mal with the intention to introduce lingerie into the lives of everyday women, and not to be saved for special occasion purposes only.

Plentiful portions of high-quality underwire bras, balconette bras, demi bras, push-ups — you name it, Fleur du Mal makes a quality version, meant to be worn under everyday clothes.


Originally created with incredible sucking and slimming powers in mind, Spanx's founder Sara Blakely deserves to be a billionaire. Making slimming and control tops sexy, Spanx has evolved into one of the best lingerie brands for women who want a snatched waist.

We recommend going with any of the brand's lacy intimates. Seen here are Spanx's Undie-Tectable lace briefs, think boyshorts meant to be worn under anything without going noticed aka no visible panty lines; a semi-sheer lace bodysuit with a tummy shaping panel; and super high-waisted lace briefs with control for when you don't want to wear a full bodysuit. The fact that these are shape slimmers and sexy pieces of lingerie lands Spanx its earned spot on our best lingerie brands list.

(p.s.) you can shop Spanx plus size here at Shop It To Me. What's that? Shop It To Me is a sale alert site customized to your wants. You choose the brands, sizes - shop by category, price - you call the shots and score the deals you've always hoped for. Sign-up for free, because that's how you'll enjoy all the money saving benefits.

Run, don't walk, because there are tons of lingerie sales to find on Shop It To Me!


An Italian lingerie brand, still made in Italy today, Cosabella can dole out whatever teddy, chemise, or babydoll lingerie look with ease. Giving Victoria's Secret a run for its money, Cosabella, founded in 1983, has perfected the art of dressing women's intimates.

Cosabella also makes timeless g-strings, thong bodysuits, garter skirts, and other sexy intimates, without being vulgar or boorish.

Hanky Panky

"The World's Most Comfortable Thong", one being sold every 10 seconds, Hanky Panky makes the comfiest lingerie sets around town. Coming in petite, plus size, low rise, and the brand's signature "original rise", which is more of a high rise, Hanky Panky's thongs and matching intimates come in hundreds of colors, one for ever skin tone.

We've tried them all and we're officially hooked. They are super high quality, wash well, and last for at least 5 years, still looking fresh (for real). Hanky Panky promises no vpl's (visible panty lines) and we can confidently say that's a true statement.


An American brand, created by a beautiful Filipino woman, Josephina Cruz Natori, is appropriately named Natori after it's founder. Offering many other collections including Josie Natori, the Natori Company deserves its spot on our best lingerie list.

Kimonos, nightgowns, caftans, robes, wraps— right down to basic thongs, the Natori Company offers thousands of different lingerie looks. Sexy, yet mature, Natori aims to bring classic and feminine style to your lingerie wardrobe. Whether you're looking for a simple t-shirt bra or a special occasion something, Natori's silks are of the highest quality and drape flawlessly off any body type.

The Bare Necessities

See, we told you lingerie could be fun and flattering!

We like to think the time is now, and forget saving your best underwear for a special occasion, everyday is a special day and each brand on our best lingerie list deserves to be WORN!

Don't forget to sign-up for Shop It To Me so that you can get your favorites on sale. Check out our Best Shopping Tips Of All Time and our Best Time To Buy For The Biggest Designer Discounts.