San Francisco’s got a reputation for being independent-minded city, and the city’s preferences for fashion lives up to that image. Here’s what Shop It To Me’s zip code reveals about our very own website’s hometown:

popular brands by San Francisco zipcode

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The active, sporty lifestyle is strong in…The Marina & Cow Hollow

Amid the Marina and Cow Hollow’s upscale preppies, sportswear label Nike tops the list of best-loved brands. Also ranked highly: Ella Moss, the California-born line of yoga-casual tunic tops, tees and striped dresses. 94123-ers like their jeans, too: Comfy, premium jean line Paper Denim & Cloth is a favorite.

S.F.’s most “label” conscious neighborhood is…Pacific Heights

No surprises here. The neighborhood that’s always defined itself as capital “P” posh (and the world of Danielle Steele) has a serious thing for designer fashion, albeit of the kind founded and helmed by strong, forward-thinking women, including Tory Burch, Diane Von Furstenberg and Kate Spade.

But if you’re looking for a conscience, head to …The Mission

Where else would Kenneth Cole with its strong liberal message—and urbane leather goods for women and men—resonate as loudly? When not shopping for Kenneth Cole, Missionites also favor the fierce designer minimalism of Calvin Klein.

“Brands Unzipped” Methodology: Shop It To Me (, the popular free online personal shopper, took a random sample of its members in major metropolitan cities, and analyzed the most popularly selected brands within each geography.  We compared the top 20 most selected brands for each area.  {Randomly selected sample: San Francisco 10,360 members.}