Nordstrom's Anniversary Sale: An Insiders Guide

Nordstrom Anniversary Sale 2011

The last thing we’d want to do is cheat on our fab summer wardrobes with weeks and weeks of pool time and barbecues remaining — but come mid-July every year, we simply have no choice in the matter. Enter the annual Nordstrom Anniversary Sale, an opportunity to snag brand new, fall styles for a steal. To best prepare you for this most sacred of sales, we’ve chatted with Rachel, a Nordstrom style expert to get the inside scoop on the sale:

What is the Anniversary Sale?

New fall styles on sale now, prices will go up 8/1/11 to regular retail prices.

What are the customer perks of this sale?

Get new fall product at sale prices before the season.

What are the advantages of this sale for online shoppers?

Broad inventory selection, shop all categories including women, men, kids, shoes and more.

Is this the best sale of the season?


Any insider tips on how to best navigate the sale for our online shoppers?

Get a sneak peak at featured styles through our online catalog.

What are the dates of the sale and any other important details we’d want to know?

It’s 7/15/11 12:01 am to 7/31/11 11:59 pm, prices go up August 1.

What can we expect to see this year (what trends, or key styles)?

Women’s apparel: classic revival, faux fur, ‘70s print, the leather skinny, a-line skirt, the cape & poncho

Shoes: equestrian, the lace-up boot

Handbags: belted details