Affordable Jeans for Every Style

If you had to choose just one item from your wardrobe that you couldn’t live without, what would it be?

Our guess? Jeans.

Jeans are a crucial part of almost every closet. From classic bootcut blue jeans to skinny black jeans to the season’s biggest denim trends – think baggy, vintage-inspired and distressed for spring ‘21 – jeans form the basis of so many of our outfits.

But we still seem to struggle to buy ones we love! Why is that?!

One thing we talk about with our shoppers at Shop It To Me is that they’re just not sure where to go for jeans. Especially when they want them to be great quality but not too $$$.

So – today, we’re taking a look at the best jeans on the high street. Which brands are killing it when it comes to their denim selection? And which brands just can’t be beat on price.

See this as your total high street jeans shopping guide.

Topshop Jeans

Known for its on-trend and super affordable collections, Topshop is also up there with many fashion bloggers and influencers’ favorite jeans. With pretty much every style of jean you could ever want on offer, this range is seriously diverse and a must to check out if you’re after a pair of this season’s latest fit.

Price points are around the $70 mark – but remember, with Shop It To Me, you can grab every possible opportunity to get a pair on sale. And we’ve currently got plenty of options reduced as low as $29.

We don’t know a denim lover that didn’t fall in love with a pair of Topshop Jamie jeans.

Topshop isn’t messing around when it comes to this season’s biggest trend, the slouchy dad jean.

Classic, vintage-inspired cropped and straight-cut are always a must.

GAP Jeans

We can’t miss GAP out of this list as this brand continues to surprise us with its on-trend cuts, wide range of styles and beaut quality of jeans. Plus, it’s hard to beat them on price. And they really do have a style of jean for everyone.

Think skinny, flare, wide-leg, cropped, mom, girlfriend and any other fit you can think of! Shop well – through Shop It To Me – and you can find GAP jeans starting at under $20 with an average price around $40-$60.

GAP always has that mom jean styling down to a tee.

There’s also plenty of styles if you’re looking for jeans with a bit of twist, which we love.

Want on-trend and effortlessly cool? Opt for one of the vintage-inspired styles or a sleek boyfriend jean with just enough of this season’s distressed detailing at the hem.

H&M Jeans

H&M is a brand that struggles to be beat on price. And with quality getting better and better every season, it’s now up there for some of the best high street jeans around. Never failing to impress us here at Shop It To Me, have a browse through the hundreds of styles we have online right now. You’ll see a HUGE selection of skinnies, mom, boyfriend, vintage and maternity.

Skinny jeans make up a huge portion of the H&M range – cut with a super high waist.

From mom to maternity, the range is packed with options for all shapes.

We’re also loving these vintage-inspired retro cuts in super thick, high-quality denim.

James Jeans

If you’ve not shopped James Jeans yet, it’s definitely a brand worth checking out if you’re on the hunt for high street, affordable jeans.  This sustainable label from Los Angeles is focusing on classic styling when it comes to jeans – which works super well because right now, that’s also right on trend.

The James Jeans fabrications are made from hemp blends and post-consumer recycled cotton and polyester. So, when you buy a pair of these jeans, you’re also shopping a little more responsibly too.

High rise and straight leg will never go out of style.

Or opt for exaggerated flares for a new take on the classic ‘70s vibe.

The collection is also laced with plenty of classic skinny jeans.

Nudie Jeans

Fancy some jeans designed in Sweden? Try the Nudie Jeans collection. Sitting around the high street price points, Nudie jeans vary between around $30 and $100. Nudie is another sustainable high street brand and the denim collection is crafted entirely using 100% organic cotton, made in Japan.

Focusing on ‘simplicity without being boring’, you’ll find plenty of classic washes and cuts – which means jeans you’ll be hanging on to season after season.

The Nudie skinnies are always on form.

We’re also SO into the Breezy Brit cuts which are perfect to nail this season’s more slouchy look.


When you’re on the hunt for a new pair of high street jeans (or designer jeans for that matter), there’s no place quite like Shop It To Me. With all the major high street retailers partnered up with us, you can see all your denim options in one place – with transparent pricing so you can find sale deals and discounts – because we always want to find you the best price.

Sign up today to make sure you’re getting a piece of the action this season!