The ‘It’ Bags That Never Go Out of Style


Your purse is part of your everyday style armor. It’s something every woman needs and a piece of our daily look we often don’t give enough attention to. A great purse can lift your outfit or bring it crashing back down to earth. Throughout style history, there have been a handful of purses that have stuck in our collective fashion consciousness. Handbag styles that have risen above all others to become icons. We have brought together 5 ‘It’ bags to lust over, below.

The Fendi Baguette

This compact bag from Fendi became a must have for fashionistas of the early noughties, rising to global handbag stardom after repeated appearances on Sex and the City. Inspired by the equally iconic French loaf, it represents a type of modern style that feels timeless and is often cited as the first true ‘It’ bag. A baguette makes a great everyday bag and feels both refined and feminine. Splurge on this Fendi Double Baguette micro elaphe-trimmed leather shoulder bag.


Fendi-Double-Baguette

The Chanel 2.55

Chanel’s influence on handbag history cannot be understated. Their classic quilted bags have been instantly recognizable for over half a century. The 2.55 was released in 1955 and became an instant hit with the fast-moving fashion set, adding a useful strap to a traditionally clutch design. This bag will never feel past its best and is a reliable wardrobe investment for years to come. It’s impossible to go wrong with classic Chanel and we love this navy 2.55 from What Goes Around Comes Around.


Chanel 2.55

Longchamp Le Pliage

The utilitarian French travel bag has long been a celebrity favorite. Built from nylon and with leather trim, it is instantly recognizable and surprisingly affordable. And if it’s good enough for Kate Middleton - it’s definitely good enough for us! The Le Pliage is the perfect partner for a casual look or makes an indestructible travel companion. Pick up a classic Le Pliage in khaki to up your casual game.


Longchamp Tote

Mulberry Bayswater

Launched in 2002 the Bayswater is one of a long line of ‘It’ bags that have become a Mulberry specialty. The Bayswater deserves special note for its beautifully balanced design which makes it the ultimate ‘go anywhere’ purse. The quality of the craftsmanship, the beauty of the clasp, the softness of the leather, all add up to an utterly gorgeous handbag. If you want to get a little wild with your Bayswater, why not try this paneled leather tote with burgundy and white striped detailing.


Mulberry Bayswater Tote

Gucci Bamboo

The Gucci Bamboo is a luxury bag born out of austerity. The Bamboo was developed in Italy in 1947 when production materials were in short supply. The bamboo handle was an innovation that quickly gained a huge following and has since become synonymous with the brand. Today you can find bamboo references scattered throughout the Gucci collection and the bags are as popular as ever. This purse has real playfulness and should be worn with a look that doesn’t take itself too seriously. We can’t resist this classic tropical print Bamboo in black leather.


Gucci Bamboo Leather Shoulder Bag

There you have it. Some of the handbags greatest hits. Which one can you imagine on your arm?

Explore Shop It To Me and find out when these and many more iconic purses first go on sale.