The 5 Top Swimwear Trends for 2017


As we hit peak vacation season, it’s time to start thinking about stripping off. Whether you’re hitting a tropical beach or relaxing poolside, you need to make a statement with your swimwear. Great beachwear should be beautiful, wearable and make you feel amazing. Luckily, this season doesn’t disappoint with a collection of gorgeous beachwear that pushes style boundaries and will leave you looking and feeling like a beach goddess. We have brought together five key swimwear trends you need to know about this summer. Explore our favorite looks below.

The Crop Top Bikini

The crop top continues to make waves on the catwalk and in the swimwear market. This means we are seeing bikini tops with more in common with the sports crop than they do with a traditional bra or triangle design. This is a dream for those of us that like to get active in our swimwear and with the right design detail, this trend can look amazing. There is a huge range of crop top bikinis out there but this deep navy bikini top from DKNY has a perfectly balanced cut that is hard to beat.


DKNY Crop Bikini Top



Cut Away One Piece

The cutaway isn’t a new trend but it is one that seems to emerge year after year as the one-piece soars in popularity. This season’s key cut-out designs open through the side and create a beautifully streamlined look for those who are brave enough to bare. We can’t stop drooling over this Aztec cut-out one piece from Kenneth Cole. It has drama, a beautiful color palette and is a perfect look for lounging.


Kenneth Cole Reaction cut-out swimsuit

Ruffled Everything

Ruffles are a huge trend for summer ‘17 and this is having a huge impact on swimwear. Ruffles are the perfect partner for water with fluid, feminine lines that seem made for the beach. Choosing just one ruffled design is tough as there are a host of pretty options around. High on our list right now is this Karla Coletto Jay One Shoulder One piece. The simplicity of the design paired with a knockout color makes it a must-have for your summer wardrobe.




The One Strap

One of this season’s easiest to wear trends is the bare-shouldered one-piece. It is flattering, provides great coverage and makes an impact with its simplicity. Look for designs that use a single block color and pair with high drama accessories for a Hollywood look that works for most body shapes. This Michael Kors one-shouldered design features Grecian draping and a statement belt to really bring the look to life.



High Leg One-Piece

This summer it’s not necklines that are plunging but leg-lines that are rising and one-pieces in daring high-leg designs are bringing a little Baywatch to our swimwear. Team a high-leg with a plunging, scooped back for a truly on-trend look. This Mara Hoffman high-cut one-piece hits all the right lines.


We have you covered for swimwear this season. Explore our range of designer bikinis and one-pieces to find your perfect summer look.