Last week Shop It To Me caused a stir when we posted that Presidents Day sales would dwarf clothing discounts seen on Black Friday and Cyber Monday. And now that we’ve returned from our wonderful long weekend, we’ve gone back to the data to see if this year’s sales were as stellar as we predicted.
They were! All four Presidents Weekend days (Friday through Monday) offered discounts exceeding the average for the year so far by 2.0 to 3.5 percentage points! So far for 2012, the average discount on online clothing markdowns has been 45.3% off. But all four Presidents Weekend days exceeded the average: February 17 (48.9% off), February 19 (48.3% off), February 20 (48.0% off) and February 18 (47.7% off).
And when it comes to who has been faring the best: women’s clothing discounts are better on average (50.4% off) than those for men (44.4% off) and kids (39.1% off for girls and 37.5% off for boys).
So dear reader, we hope you snapped up swoon-worthy items over the weekend since we’re not likely to see sales of these presidential proportions for some time.
Methodology: *Shop It To Me has analyzed more than 84,000 sale items to date in 2012 (womens, mens, and childrens).*