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Fashion Week: Behind-The-Scenes with Katrina Szish


The Spring 2011 Collections make their big debuts in NYC this week as the venerable “who’s who” of the fashion world descends on Lincoln Center.  For the folks who comprise that elite group, we imagine it’s quite vexing to figure out what to wear to the shows and that lots of energy goes into making a week’s worth of memorable style choices.

To get a closer look, we’re excited to be “dressing” TV personality and correspondent Katrina Szish for Mercedes Benz Fashion Week, and turning our blog into her daily style diary.  We’ll highlight why Katrina made the style choices she did, where she’s going in each outfit, and more.

Katrina Szish HeadshotAbove: Katrina all glammed up during Fashion Week in February

Though she always looks like a million bucks, Katrina is one of the savviest shoppers around.  Already a fan of Shop It To Me—we turned her loose in Salemail to pick items that personally spoke to her and that she would be excited about wearing to this year’s Spring collections.  You’re in on our secret — few at the shows will know that she scooped up many of the pieces in her wardrobe on sale!

Working with stylist PJ Pascual, the two went wild snapping up designer pieces from TheOutNet, Endless, ASOS, Bluefly and others.  They are mixing in many of Katrina’s own favorite things to create looks that perfectly express her signature style.

pj pascualAbove: Katrina’s stylist PJ Pascual, at their pre-Fashion Week fitting, holding up a Marc Jacobs dress (through Shop It To Me).  PJ says, “What women need to realize is that the trends are just guidelines. You have to choose what looks good on your body. Women should ask these questions to themselves: What color suits them? What silhouette fits them? Fashion is YOU.”

On our blog we’ll post Katrina’s daily style choices, outtakes from her favorite fashion moments of the day and take you along for the ride as she goes behind the scenes.

For your first sneak peek, here are a few shots taken when Katrina and PJ met to put it all together in preparation for the upcoming shows:

Katrina in an Aquascutum dressAbove: Katrina in an Aquascutum dress (found through Shop It To Me)

Katrina in a Chloe dressAbove: Katrina in a Chloe dress (found through Shop It To Me) with accessories from Kenneth Jay Lane and Kara Ross

Katrina and PJAbove: Katrina & PJ enjoying the work and living pre-Fashion Week craziness.

Stay tuned for more of an inside look throughout the week!