2010: The Year of the Curvy Woman


Will this year be the year of the curvy woman? Although it’s only been a month into the new year, it’s looking like it so far. First with V Magazine’s The Size Issue: Curves Ahead, featuring plus-sized models and a side by side comparison of the stereotypical sized model and a plus-sized model wearing the same outfit.

V Magazine Size Issue: Curves Ahead V Magazine Size Issue: Curves Ahead

Photos  courtesy of V Magazine

Then with Asos launching their plus-size clothing line, Asos Curve, featuring fun, flirty, casual and classic styles.

Asos Curve

Photos courtesy of Asos

And now with British plus-size fashion brand Evans‘ new Vogue-inspired ad campaign, Evans presents plus sized women in casual white t-shirts and jeans, very relaxed and beautiful with a nice vintage feel (stylelist)

Evans 2010 Ad Campaign

Photo Courtesy of Evans via stylelist

There is no doubt that curves are ahead and there will be more campaigns catered to plus-sized women. This is only the beginning of the year and with 11 more months in 2010, we’ll just have to wait and see what the fashion industry plans to do next in the plus-sized realm. Any predictions?