First Spring: Prada's New Short Film


Hi Shop It To Me blog readers! I’m Angel, the latest addition to Shop It To Me. You’ll be hearing from me in the next coming weeks on the blog, and I’m excited to hear your thoughts and reactions! Enjoy!

If you read the New York Times online, you may have been distracted not only by the news, but by the Prada takeover of the homepage promoting their new short film, First Spring by Yang Fudong, featuring their spring 10/11 menswear. As described on Prada’s website, this black and white film is inspired by the Chinese adage “A whole year’s work depends on a good start in the spring.”


First Spring

Frames courtesy of Prada and Yang Fudong.

As the internet becomes more and more of an important medium to engage people, Prada is definitely putting their foot out there and changing up ways to advertise their fashion. They are definitely starting their spring season well and I can’t wait to see what they have in mind next. Check out their whimsical film that makes you want to fly in style on their website, and think about how spring can be a good start for you too!