FOR IMMEDIATE RELEASE				  For more information, contact:
						  Margie Cader
                                                  647.242.9818 or
                                                  press@shopittome.com

                SHOPPERS TO TAKE ADVANTAGE OF HOLIDAY SALES
                        AND BUY FOR THEMSELVES, TOO

San Francisco, CA, November 24, 2009-It may be the season of giving, but more
than 82% of shoppers plan on buying something for themselves this holiday season
while they are buying gifts for others.

That's the finding of a just-completed Shop It To Me Holiday Shopping Trends
Survey of more than 8000 shoppers, which also revealed that while consumers may
be opening their wallets,  they are still are still looking for bargains. In
fact, whether shopping for themselves or for someone else, 65% of men and 52% of
women say there's nothing for which they will pay full price.

But, among those who are willing to buy before items become marked down-shoes
and boots top the splurge list (23% of women will pay full price, 18% of men),
followed by accessories (18% of women, 12% of men), and festive holiday/New
Year's outfits (16% of women).

"This year's holiday sales might not be as legendary as the last," said Charlie
Graham, founder and CEO of Shop It To Me, the personalized online shopping
service that conducted the survey.  "But, top retailers are still running strong
promotions that give shoppers the opportunities to snap up items they want for
less during the fourth-quarter frenzy.  People may just have to pounce a little
earlier so items they want don't go out of stock."

The survey also found that even when shoppers do pay full prices, they look for
other ways to save:

  * More than 80% of shoppers refuse to pay more than $10 for shipping and
    almost 20% expect shipping to be free; and
  * 73% of women and 59% of men avoid gift wrap charges by ordering items
    shipped unwrapped and then wrapping themselves before giving.

And, while Black Friday and CyberMonday get lots of attention, more than half of
all shoppers (57% of men, 54% of women) say they prefer to wait until the frenzy
of Thanksgiving weekend is over.

  * 44% of women and 36% of men say they'll do the majority of their holiday
    shopping during the first few weeks of December.
  * Men are more likely to do the majority of their holiday shopping online than
    women (30% vs. 20%).  They are also twice as likely as women to delay
    holiday shopping until last minute (17% vs. 9%).
  * Not surprisingly, the survey found that a large number of online shoppers
    (80% of men, 70% of women) will be sneaking some shopping in while at work.

The survey, which was conducted online during the week of November by
Shop It To Me (www.shopittome.com) included responses from 7424 women and 602
men.

About Shop It To Me:
Shop It To Me (www.shopittome.com) is a free online personal shopper for
clothing sales. It lets subscribers know when brands they love first become
marked down in their sizes at the online shops of major and boutique retailers.
Shop It To Me scours Web sites of more than 100 leading retailers to find out
what's on sale and then sends users personalized emails (SaleMail(tm)) with
product images, pricing and links.  Founded in 2004 by Charlie Graham, a serial
entrepreneur and avid sale shopper, Shop It To Me is privately held and
headquartered in San Francisco.

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