FOR IMMEDIATE RELEASE:                  Press contact:   Margie Cader
                                                         647.242.9818
                                                         margie.cader@rogers.com

     WHAT ARE THE BEST DAYS OF THE WEEK TO SHOP FOR SUMMER STYLE ON SALE?

       Markdown analysis from Shop It To Me can help buyers save money
           on everything from designer denim to shapely swimsuits

San Francisco, CA, May 8, 2008-With spring in full-swing and summer just around
the corner, choosing the right day of the week to shop for items on sale can
mean major savings on the seasons' must-haves:

  * Want a steal on swimwear? Wait until Saturday and you'll save an average of
    46%.

  * Searching for the best deals on denim-wide-legged, high-waisted, skinny or 
    brightly-hued jeans, etc? Shop on Friday and get an average 41% off full
    price.

  * Dreaming of maxi, wrap and other dresses for less? Buy on Fridays when they 
    average 42% off.

These are just a few of the money-saving surprises that were unearthed when
Shop It To Me (www.shopittome.com), a free online personal shopper that lets
users know when clothing they want goes on sale in their sizes, analyzed its
vast sale data to determine the best days of week to find the steepest
discounts. Shop It To Me compared prices on more than 150,000 clothing items
that went on sale between January 1 to December 31, 2007 from 70+ leading online
retailers. Its findings are food for big savings.

"You can find great deals on various types of clothing every day of the week,"
says expert sale shopper Charlie Graham, Founder and President of Shop It To Me.
"But if you have only one day to shop, make it Friday. Our analysis revealed
that's when approximately 25% of all women's and men's clothing items are marked
down."

If you want the best deals on specific items, however, Graham offers the
following tips: 

  * Shop on Friday for jeans, skirts and dresses. Denim that went on sale on 
    Fridays averaged 41% off, compared with 34% off on Mondays. Skirts and
    dresses averaged 42% off, compared with 28% and 32% off on Saturdays.

  * Shop on Fridays and Saturdays for new shoes; Shop Saturdays for swimwear.
    Friday and Saturday markdowns on shoes averaged 43% off compared to 36% off
    midweek. Swimwear that went on sale on Saturdays averaged 46% off compared
    to 36% midweek.

  * Shop early in the week for women's handbags. The best handbag deals can be 
    found on Tuesdays, when they averaged more than 41% off, although Friday is
    also a good handbag shopping day at an average of 40% off.

"Spring and summer are likely to be paradises for deal hunters, with significant
amounts of inventory becoming marked down while it's still in-season," added
Graham. "By becoming alerted to sales as they happen-shoppers can easily get
more for less."

Additional information from Shop It To Me's best days of the week to shop study
can be found on the company's blog at http://blog.shopittome.com.

About Shop It To Me: 
Shop It To Me (www.shopittome.com) is a free email service that notifies users
when clothing they want goes on sale in their sizes at major and boutique
retailers. The company's "Salemail" informs 100,000+ subscribers about brands
they specify, in sizes they want, as frequently as they request. Shop It To Me
works by scouring Web sites of more than 80 leading Internet retailers to find
out what's on sale. It then sends users personalized emails with product images,
pricing and links.  Founded in 2004 by Charlie Graham, Shop It To is a more
efficient and entertaining way to shop online. The company is privately held and
headquartered in San Francisco.

Methodology: 
Shop It To Me analyzed more than 150,000 apparel, shoe and handbag items,
comprising more than 1 million SKUs, to determine statistical correlations
between the day of the week an item first went on sale and the percent off of
retail for which the item was on sale.  To qualify for inclusion, items had to
have been at least 20% off retail price, available at least one day in 2007,
represent one of the 600+ brands recognized by Shop It To Me and be carried by
one of Shop It To Me's retailer partners.  Each item was categorized into a
department, type, retailer and brand, and given a percentage off of retail-
computed by comparing the sale price to the retail price.  Items were then
grouped by which day of the week they first appeared on sale and average and
counts of items by days were computed.  Results from each day were analyzed
using multiple population proportion tests in order to determine statistical
significance.

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